UI/UX design
Make the next step clear.
Help people understand where they are, what they can do, and what happens next. Arcade Stride designs user journeys and interfaces for new ideas and existing products, with deliverables shaped around the decisions your project needs to make.
Discuss your projectUnderstand the task before designing the screen
We begin with your audience, the task they are trying to complete, and the outcome the product needs to support. For an existing interface, support questions, feedback, or available usage data can help identify where people lose context or struggle to continue.
The design scope defines the journeys and screens to address. If assumptions need to be tested with users, research or usability testing can be discussed as a specific part of the project.
- Goals and requirements for the selected user journeys
- A review of available feedback and existing screens
- A prioritised list of design questions to resolve
Use flows and wireframes to make decisions
User flows show the steps between a starting point and a completed task. Wireframes then explore the information and controls each step needs. These simple layouts make it easier to discuss structure before colours and visual details take over the conversation.
An interactive prototype can connect the agreed screens so you can review the journey in context. The level of detail is chosen to match the decision at hand, from testing navigation to preparing a more complete interface for development.
- User flows with meaningful decision points
- Wireframes for content hierarchy and interaction
- Interactive prototypes when included in the scope
Create a consistent interface with useful states
Visual design brings hierarchy, spacing, typography, and controls into a coherent interface. We consider how the agreed screens respond to different content and screen sizes, and which elements should be reused throughout the product.
The design also needs to communicate progress, success, and problems. Relevant empty states, form feedback, and error messages are included in the scoped journey so development has more than a set of ideal-case screens to work from.
- Screen designs aligned with your available brand direction
- Reusable components and patterns appropriate to the project
- Specified responsive behaviour and interaction states
Hand over design decisions clearly
Useful design files help the person building the product understand how the experience should work. We organise the agreed outputs and explain interactions, component behaviour, and any decisions that need to remain consistent during implementation.
Your proposal identifies the final files, prototypes, specifications, and review points included. Development and implementation support can be scoped alongside the design or discussed separately.
- Organised design files and agreed exportable assets
- Notes for interactions and component behaviour
- A review of the scoped journeys before handover
Questions, answered
A few useful answers.
What is the difference between UI and UX design?
User experience, or UX, concerns how the journey works: its steps, information, and decisions. User interface, or UI, concerns the screens and controls people interact with. A project may need both, or a focused piece of work in one area.
Can I book design without development?
Yes. Design can be scoped as a separate project, with agreed files and handover notes for your development team. Tell us who will build the product and what they need from the design so the outputs are useful to them.
Do I need an established brand before starting?
An existing logo, colour palette, and brand guidance are helpful, but an early product can start with structure and user flows. We identify the visual direction needed for the interface during scoping. A wider branding project should be discussed separately.
Is user research or usability testing included?
These activities are included only when specified in the proposal. If testing is needed, we agree on the questions to answer, the participants or recruitment responsibilities, and the deliverables. Existing customer feedback can also inform a focused design project.
Tell us what you want to make possible.
Tell us what you’re building, who it’s for, and where you want to go next.